What Decides Whether Technology Gets Used
I had assumed AI adoption was still on its way up and would keep going for a while yet. Ofcom reckons 54% of UK adults now use AI tools like ChatGPT, Copilot or Gemini, up from 31% in 2024, which means a bit under half don’t, and I had those people down as not having got round to it yet. Pew’s American figures from February say otherwise. Among people who don’t use chatbots, 60% give lack of interest as a major reason and only 29% say not knowing how, and around seven in ten say they’re unlikely to start within the year. That isn’t a queue waiting to be shown, it’s a decision most of them have already made, and I had it the wrong way round. ...